The Golden Thread


Dabiri, derived from the poetic Arabic phraseology, symbolizes the golden thread that holds the power to weave and create extraordinary works of fashion.

Dabiri specializes in Indian traditional outfits, Dabiri fabricatesrich, formal, intricately detailed embroideries and also emphasizes on the renowned Chikankari from Lucknow.

The essence of Dabiri’s creations lies in the innovative cuts and distinctive styles that coupled with fine embroidery and‘Zardozi’ work. Dabiri was launched in March 2001 and has evolved into one of India’s foremost fashion boutiques ever since.

Dabiri is the amalgamation of DivyaKapur’s flair for design and creativity along with AmbikaJain’s determined effort to deliver excellence in both design and client service, that has heightened the brand name such an extent that it is now one of the leading Indian traditional fashion boutiques in India.

Ambika Jain

Ambika Jain was born and brought up in New Delhi. She studied Business in college and further aggrandized her entrepreneurial skills by working with her father who gave her the exposure of working with various French companies. She brings her passion for business to the table along with her experience in Finance and Strategy Implementation, essential for running Dabiri.

Divya Bindra Kapur

Divya Bindra Kapur was born in Dehradun. From an early age discovered her love for embroidery and thread work. Having come from a family running businesses she further enhanced her entrepreneurial as well as her design skills during her time in college. However, her flair a detailed eye for design, color and technique continue to act as catalysts to bring out the iridescence of the brand. Each stitch, weave and design, reflects her commitment to deliverer her best.